Anushree Reddy’s line of clothing is all about elegance and romance in traditional Indian wear. It is fun, young and wearable. Worn and adored by Deepika Padukone, Madhuri Dixit, Kareena Kapoor and Shilpa Shetty, her collections transfer us to a delicate world of lace, tulle and gossamer fabrics glorified with careful detailing of embellishments and subtle floral prints.
Established in 2012, Gabriella's Deme by Gabriella is a ready to wear women’s clothing label with a devotion to clean lines & sensual cuts. Gabriella’s passion for making women feel gorgeous comes through in each outfit through her bold use of color & sexy silhouettes. Her dedication to beauty is evident in every design, paying homage to femininity whilst retaining her independent style.
Worn and adored by Sonam Kapoor, Karishma Kapoor and Neha Dhupia, among others, Poonam Bhagat’s clothing label TAIKA by Poonam Bhagat, derives inspiration from immaculate Indian textures and colors with their own contemporary twist. Colors are vibrant, but not overwhelming and the palette changes from season to season, sticking to tones that suit the Indian skin best.
After training in Fashion Styling at London’s Central Saint Martin’s, Simran Arya joined ELLE India in 2008. Apart from styling fashion covers, she also styled a lot of celebrities and her outfits have been worn by Alia Bhatt, Lisa Haydon & Nargis Fakhri. Known equally for her razor-sharp personal style and edgy designs, she’s also a trained Image Consultant from New York.
Sisters in the fashion circuit Riddhi and Revika launched their fashion label in 2015 to bring to young women fashion with a flash of color and a dash of glamour. The finesse and ease of their thinking is manifested in their outfits. While Revika works on imaginative, inspiring and creative peripheries of designing; Riddhi handles management and retailing.
Anju Modi is world recognized for her love for textiles and Indian craftsmanship with a strong focus on technique. Taking inspiration from philosophy, art and architecture, Anju Modi’s designs are steeped in culture and history. Anju Modi has dressed a number of leading Bollywood celebrities both on and off screen, and most recently, won critical acclaim for her designs for Bajirao Mastani.
Payal Singhal is globally renowned for her unique and fashion forward silhouettes. A natural trendsetter, her collections feature an array of colours, fabrics, prints and embroideries that set her apart from the rest of the fashion pack. From exquisite bridal pieces, to versatile ready-to-wear, Payal continues to make her mark on both the Indian and global fashion stage.
Manish Malhotra is one of India’s most successful fashion designers. Stretching from ready-to-wear, couture, bridal and costume, Manish’s use of vibrant colours and intricate Kashmiri embroidery gives his clothes an ethereal yet modern aesthetic. He has dressed some of Bollywood’s leading ladies and won numerous fashion and design awards.
Sonam Kapoor has worn more Anamika Khanna outfits than any other female star. From being the first female Indian fashion designer to showcase her collection at the Paris Fashion Week, to being the first Indian couturier to launch an international label, Ana Mika, Anamika Khanna has done it all.
Founded by brothers Shantanu and Nikhil Mehra in 2000, the brand has become synonymous with a merging of Indian traditional and western expression. Beautiful yet wearable in equal measure, Shantanu and Nikhil have succeeded in fusing the best of both worlds to create a look that is timeless. They have dressed numerous celebrities, and even designed the iconic Mumbai Indians jersey!
Launched in 2012, in just 4 short years Ridhi Mehra has propelled herself up the fashion hierarchy with her minimalistic yet effective design philosophy. With her signature solid colours and floral embroidery, Ridhi has brought minimalistic western influences to otherwise busy Indian wear.
Founded by sisters Gauri and Nainika Karan, their eponymous brand specializes in show-stopping evening-wear that is distinctly feminine and European. Inspired by old European red carpet glamour, the duo focuses on sensual silhouettes crafted with a modern twist. The brand is globally recognized for exuding elegance and romance with a sense of fun.
Whether it’s Sridevi, Vidya Balan, Deepika Padukone or Kangana Ranaut, every star in the industry has been spotted in Sabyasachi Mukherjee’s creations. In 2011, he was selected as the ‘Designer of the Year’ by ELLE magazine, and in 2012, his collection featured in an exclusive exhibition titled, ‘Inspired By India’ curated by Janice Blackburn for Sotheby’s.
A NIFT Delhi graduate, Manika Nanda’s fondness for fashion took her to BCU, United Kingdom to pursue her masters in fashion styling. Worn by Parineeti Chopra, Lisa Haydon and Soha Ali Khan, her signature line is an aesthetic potpourri of fashion apparels and key separates that break the monotonous fashion rules and infuse modern with the olden.
Bold, fun colors mixed with minimalist embroidery, Amrita Thakur’s sophisticated designs worn and adored by Kareena Kapoor, meet the demands of a modern Indian wardrobe that’s perfect for weddings, sangeet and cocktail parties. Her creations are designed for the contemporary Indian woman who loves clothes that are traditional yet chic.
Rina Dhaka is one of India’s leading fashion designers. With a career spanning over three decades, she has dressed both Indian and international celebrities, and retails globally from New York to Delhi. She has won numerous accolades including Best Women Entrepreneur for the State of Delhi 2014, and is a recipient of the Yuva Rattan award.
Manish Arora’s rich and colorful designs have been worn by leading international stars including Rihanna, Lady Gaga, M.I.A and Katy Perry. Known as one of the most celebrated and inspiring contemporary designers in the fashion world today, his designs are inspired by Indian heritage but with a contemporary vibe and have been exhibited at the London Fashion Week and Paris Fashion Week, among others.
Ridhima Bhasin is a contemporary Indian designer, based in New Delhi. She credits her inspiration to the idyllic modern-day woman, who is high spirited yet elegant. Her label is a juxtaposition of brilliant craftsmanship, Indian textiles, intricate embroideries, and functionality. The label’s aesthetics focus on breaking the shackles of mundane silhouettes and color schemes.
Prathyusha Garimella is a graduate from the University of Warwick and is a self-taught designer based in Hyderabad. Worn by Madhuri Dixit, Neha Dhupia, Sania Mirza, Raveena Tandon and Juhi Chawla, among others, her designs incorporate intricate detailing using sequins, zardozi and gota patti, thereby exuding a regal feel.
Established 19 years ago in 1997, Rohit and Rahul were India’s first contemporary western ready-to- wear designers for women. Their designs focus on lean silhouettes and detailing – drawing inspiration from modern art and architecture. Rohit and Rahul have won numerous awards, most recently 2016 GQ’s Designer of the Year.
Raw Mango, founded by Sanjay Garg, was created to re-look at fashion and design and to take it back to the basics: the handloom sari. Raw Mango works with weavers to adapt traditional designs – creating a new aesthetic that remains authentic yet contemporary. Simultaneously the brand has managed to uplift an entire community of craftsmen by creating new value to an otherwise ignored product.
Papa Don’t Preach, founded by Shubhika Davda, focuses on innovative design, inspired by international trends and popular culture. Fashion forward and funky, Shibhika strives to keep the Indian body type in mind with each and every design.
Huemn, run by designers Shyma Shetty and Pranav Kirti Mishra, focuses on a strong sense of style and knowledge of construction to create a look that is exclusive, comfortable and fashion forward. Huemn has showcased in Lakme India fashion Week and won many accolades for their work, including the ELLE Style Award for Luxe Daywear.
Astha Narang launched her label in 2011 after winning the Vogue Honours Award in 2009. Her unique take on traditional Indian wear has created fashion forward looks and silhouettes. With a clear focus on draping, Astha ensures that all her pieces flatter the body in a new and innovative manner.
Worn & adored by Kalki Koechlin, Sonakshi Sinha, Prachi Desai, Mugdha Godse, Riya Sen, Minissha Lamba and Anjana Sukhani, among others, Nitya Bajaj builds her fairytale creations using simple designs, precious resources, while maintaining a sense of sophistication. Her style represents modern women today, who believe in elegant, luxurious and timeless clothing.
Worn by Tabu, Deepika Padukone, Vidya Balan and many other celebrities, Nikasha, run by Nikasha Tawadey, offers contemporary and luxurious prêt and couture with a unique take on traditional Indian wear. She has showcased her work at national and international fashion platforms including Wills Lifestyle India Fashion Week, Lakmé Fashion Week, Shanghai Fashion Week and Coterie New York.
Adored by Bipasha Basu, Shilpa Shetty, Kalki Koechlin, Arpita Khan Sharma and Aditi Rao, Preeti S. Kapoor is a Delhi-based designer, who launched her label in the year 2000. With forte in both western & traditional ethnic Indian wear for women, her designs incorporate eloquent detailing and a rich color palette.
Bhaavya began her eponymous label with a philosophy to embrace understated luxury and attention to detail. She juxtaposes modern sensibilities and traditional artistry to create functional and timeless pieces. Bhaavya graduated from The Fashion Institute of Technology in New York, and is a trained Bharatanatyam dancer.
Veda Raheja founded her emonymous label in 2013. She is globally recognized and loved for her iconic use of geometry and block colours, coupled with detailed and delicate hand embroidery. She has made a firm mark on the industry in just a few years, with her clothes seen on a number of Indian celebrities.
Vibrant and diverse, the label Sukriti & Aakriti is worn by celebrities such as Kareena Kapoor, Lara Dutta, Malaika Arora and Huma Qureshi, among others. Bright oranges and pinks with gota patti paired with a sharara and dupatta is their signature style, thereby reinventing traditional outfits with a contemporary take.